Velmora
Velmora
Velmora
Redesigning how people shop for furniture — from browsing by category to discovering by style, so furnishing a home feels less like guesswork and more like finding your look.
Redesigning how people shop for furniture — from browsing by category to discovering by style, so furnishing a home feels less like guesswork and more like finding your look.
Redesigning how people shop for furniture — from browsing by category to discovering by style, so furnishing a home feels less like guesswork and more like finding your look.
Project Type:
Self-Initiated
Category:
Website Design (UI/UX)
My Role:
UI/UX Designer & Developer
When shopping for furniture feels like finding your style
Nobody walks into a room and thinks "I need Living Room items." They picture a feeling, then go looking for pieces that match it. Velmora rethinks that experience, letting people discover furniture through style first, so furnishing a home feels like finding your taste rather than filtering through a catalog.
Starting With Friction
Starting With Friction
Starting With Friction
Most furniture sites are organized by room, then category. But that's not how people actually browse. They're picturing a feeling, not hunting for "chairs." That mismatch was the starting point for this redesign.
The Signals were LOUD!
The Signals were LOUD!
The Signals were LOUD!
Across furniture sites, the same gaps kept showing up. Category filters with no style option, product pages that bury the details people actually care about, and "recommended" sections that just repeat items instead of showing a cohesive look.
The Goals were Clearer
The Goals were Clearer
The Goals were Clearer
The direction became simple: let people browse by style, not just category. Keep product pages clean and information-first. And make sure every screen speaks the same visual language, so the experience feels considered, not assembled.
Some Ideas Didn't Survive the Sketch
Some Ideas Didn't Survive the Sketch
Paper wireframing helped separate what the homepage needed from what just felt like it should be there. A dedicated USP section got cut early, the product showcase became a carousel instead of a static grid, and the About Us placement got questioned more than once before settling into place.
Key Screens!
Key Screens!
Key Screens!
Related Projects
Let's talk about your project.
Got a project in mind? Let's create something great. We can transform that idea into real product.
and make it real together
Velmora
Velmora
Velmora
Redesigning how people shop for furniture — from browsing by category to discovering by style, so furnishing a home feels less like guesswork and more like finding your look.
Redesigning how people shop for furniture — from browsing by category to discovering by style, so furnishing a home feels less like guesswork and more like finding your look.
Redesigning how people shop for furniture — from browsing by category to discovering by style, so furnishing a home feels less like guesswork and more like finding your look.
Project Type:
Self-Initiated
Category:
Website Design (UI/UX)
My Role:
UI/UX Designer & Developer
When shopping for furniture feels like finding your style
Nobody walks into a room and thinks "I need Living Room items." They picture a feeling, then go looking for pieces that match it. Velmora rethinks that experience, letting people discover furniture through style first, so furnishing a home feels like finding your taste rather than filtering through a catalog.
Starting With Friction
Starting With Friction
Starting With Friction
Most furniture sites are organized by room, then category. But that's not how people actually browse. They're picturing a feeling, not hunting for "chairs." That mismatch was the starting point for this redesign.
The Signals were LOUD!
The Signals were LOUD!
The Signals were LOUD!
Across furniture sites, the same gaps kept showing up. Category filters with no style option, product pages that bury the details people actually care about, and "recommended" sections that just repeat items instead of showing a cohesive look.
The Goals were Clearer
The Goals were Clearer
The Goals were Clearer
The direction became simple: let people browse by style, not just category. Keep product pages clean and information-first. And make sure every screen speaks the same visual language, so the experience feels considered, not assembled.
Some Ideas Didn't Survive the Sketch
Some Ideas Didn't Survive the Sketch
Paper wireframing helped separate what the homepage needed from what just felt like it should be there. A dedicated USP section got cut early, the product showcase became a carousel instead of a static grid, and the About Us placement got questioned more than once before settling into place.
Key Screens!
Key Screens!
Key Screens!
Related Projects
Let's talk about your project.
Got a project in mind? Let's create something great. We can transform that idea into real product.
and make it real together
Velmora
Velmora
Velmora
Redesigning how people shop for furniture — from browsing by category to discovering by style, so furnishing a home feels less like guesswork and more like finding your look.
Redesigning how people shop for furniture — from browsing by category to discovering by style, so furnishing a home feels less like guesswork and more like finding your look.
Redesigning how people shop for furniture — from browsing by category to discovering by style, so furnishing a home feels less like guesswork and more like finding your look.
Project Type:
Self-Initiated
Category:
Website Design (UI/UX)
My Role:
UI/UX Designer & Developer
When shopping for furniture feels like finding your style
Nobody walks into a room and thinks "I need Living Room items." They picture a feeling, then go looking for pieces that match it. Velmora rethinks that experience, letting people discover furniture through style first, so furnishing a home feels like finding your taste rather than filtering through a catalog.
Starting With Friction
Starting With Friction
Starting With Friction
Most furniture sites are organized by room, then category. But that's not how people actually browse. They're picturing a feeling, not hunting for "chairs." That mismatch was the starting point for this redesign.
The Signals were LOUD!
The Signals were LOUD!
The Signals were LOUD!
Across furniture sites, the same gaps kept showing up. Category filters with no style option, product pages that bury the details people actually care about, and "recommended" sections that just repeat items instead of showing a cohesive look.
The Goals were Clearer
The Goals were Clearer
The Goals were Clearer
The direction became simple: let people browse by style, not just category. Keep product pages clean and information-first. And make sure every screen speaks the same visual language, so the experience feels considered, not assembled.
Some Ideas Didn't Survive the Sketch
Some Ideas Didn't Survive the Sketch
Paper wireframing helped separate what the homepage needed from what just felt like it should be there. A dedicated USP section got cut early, the product showcase became a carousel instead of a static grid, and the About Us placement got questioned more than once before settling into place.
Key Screens!
Key Screens!
Key Screens!
Related Projects
Let's talk about your project.
Got a project in mind? Let's create something great. We can transform that idea into real product.
and make it real together